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Back Story

Guavapass is an O2O premium fitness class pass from Singapore. The platform is designated as the largest community of fitness studios, gyms, fitness clubs and healthy-living experts. Guavapass works with us targeting customers in Beijing and Shanghai to increase brand awareness and to acquire new users.

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We work with Guavapass in both SEM and Social Media Marketing in various platforms including Baidu, Weibo & Wechat. On Weibo, we did a Christmas giveaway draw for Guavapass, which resulted in 10k+ impressions and more than 150 reposts. Moreover, we also tried a KOL blog post regarding January’s flash sale. The blog received 20k PVs and 50 likes in less 12 hours.

 

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